Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

Subjects:: Hotel, Travel and Tourism
Keywords:: Live streaming Tourism -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
Resource Type:: Others

Others

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
Resource Type:: Others

Others

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
Resource Type:: Others

Others

Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism
Keywords:: COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
Resource Type:: Others

Others

Hilton Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
Resource Type:: Others

Others

Shangri-La Hotel Marketing Case Study | GreatCase100

This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
Resource Type:: Others

Others

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.

Subjects:: Hotel, Travel and Tourism
Keywords:: COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
Resource Type:: Others

Others

Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

RV Travel Marketing Case Study | GreatCase100

This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
Resource Type:: Others

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Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100

Hilton Marketing Case Study | GreatCase100

Shangri-La Hotel Marketing Case Study | GreatCase100

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

Atour & Heytea Co-branding | GreatCase100

RV Travel Marketing Case Study | GreatCase100

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